ESG Report


Circular economy

At Allegro, we promote a circular economy. After collecting their first parcel, customers can bring used electrical equipment to a parcel machine to be recycled and given a second life. In addition, for every tenth parcel picked up, our platform will plant a tree with a personalized dedication to the customer. This is only the beginning, with new sustainable initiatives underway as the platform develops its One Box by Allegro network.

Apart from the convenience of delivery, which is key to both customers and sellers, Allegro’s ambition spans innovation in a broader sense and paying more attention to the needs of the planet by drawing attention to the amount of waste we produce, the aesthetic appeal of the cities we live in and the amount of greenery surrounding us.

These issues have also been identified, without hesitation, by the buyers, who have experienced the ongoing pandemic. Allegro is developing the One brand by following its strategy of “One better method for merchants, buyers and the planet!” These are just some of the first out of many initiatives that will form the core part of the One by Allegro green delivery and returns services in the coming months.

We wish to give both merchants and buyers the knowledge and tools to introduce the principles of the circular economy across their value chains. We want all products sent by the Official Allegro Store and the One Fulfillment by Allegro service to be packed using sustainable packaging materials such as certified packaging, paper tape and filler, and we intend to implement more processes to minimise waste and lower the carbon footprint across the supply chain.

We have introduced sustainable packaging options for sellers at very competitive prices. At Allegro, we order such packaging in huge quantities at wholesale rates and we do not earn any profit on resale. The packaging has international certificates confirming that the raw materials used for its production come from recycling, have been obtained in a sustainable manner throughout the entire chain, and are suitable for recycling (FSC Certificate). Wherever possible, we use auto-lock bottom boxes that significantly reduce the need to use tape. The boxes were also designed to reduce process waste already on the production line, making the best use of the cardboard area.

We also engage in numerous initiatives for sellers to raise environmental awareness and offer practical tips on how to be more sustainable, including as part of the Allegro Academy, where we uploaded free webinars and courses on zero-waste packaging and how to be a sustainable merchant.

Together with Kantar, we conducted a survey on customer expectations about sustainable packaging and presented the findings at a webinar for merchants. We prepared a campaign of educational materials and website mailings and organized an upcycling workshop for children at the Central House of Technology, which was later used to make educational videos.

  • 6
571,000 FSC-certified recycled boxes



In 2021, we introduced more than 571,000 FSC-certified recycled boxes and 458 filler items (including 185 rolls of bubble paper).


Recognition in the Stena Circular Economy Award – Circular Economy Leader competition.

Allegro was recognized for its “Opakowania dobre z natury” project in the Stena Circular Economy Award – Circular Economy Leader competition. We received the accolade for introducing more than 571,000 items of sustainable 100% recycled and FSC-certified packaging and our educational campaign.

The Forest Stewardship Council® (FSC®) promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.

The Forest Stewardship Council® (FSC®) is an international organization established in 1993 through the joint effort of individuals and organizations representing economic, social and environmental interests.
It is a widely recognized, international forest management certification system. In Poland, approximately 71% of all forests are FSC-certified.
Mondi and Schumacher packaging and fillers sold directly on Allegro (Allegro_Pack account) in 2021 had FSC® CoC and RESY certificates.

Good practice

In our effort to achieve climate neutrality and reduce our environmental impact, we joined the Climate Leadership powered by UN Environment programme organized by the UNEP/GRID-Warsaw Centre. The programme focused on innovation in parcel transport and delivery as well as a circular economy. During the second edition, Allegro launched the “Opakowania dobre z natury” programme, promoting and launching more sustainable packaging.

The Climate Leadership programme included consultations with experts and training in sustainable solutions and regulations regarding waste management for Allegro merchants. Employees attended workshops and shared knowledge and experience at external events, including events organized by UNEP/GRID-Warsaw.

Giving products a second life

Allegro Lokalnie makes it easy to buy and sell second-hand goods, find unique items at attractive prices and be confident that shopping online is safe. An added value is the fact that these are often second-hand items, given a second life by Allegro Lokalnie in line with the ‘reuse’ principle (one of the six core principles of a circular economy, along with reduce, recycle, repair, remanufacture and recover). Allegro Lokalnie reports an increase in visits of 105% YOY and an average increase in new users of 30% QOQ. As the next stage of its growth, the platform implemented the Allegro Lokalnie app, released in October 2021.

Even up to 82% of online shoppers buy and sell used goods online, more than 60% of them via mobile devices.

As of October 2021, Allegro Lokalnie customers can use a convenient app that makes posting an ad even faster and simpler. Sellers can now choose from three types of ads: a free ad, “Buy Now” offer or “Auction”. Importantly, posting ads is entirely free, and sellers pay a fee only when they have sold their item in an Auction or “Buy Now” listing.
This shows the potential market size of second-life-of-products platforms. Interestingly, our survey revealed that over 56% of the respondents decide to buy or sell premium products such as clothes and accessories (61%), smartphones or tablets (33%) and home appliances (23%).

Factors Poles take into account when buying second-hand items:


  • 62% good quality
  • 61% no visible signs of use
  • 56% low price.

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